Conferences

Espacio ANIDIGRAF

The Knowledge Forum of EXPOGRÁFICA

Created to drive the evolution of the graphic industry through conferences, trends, analysis, and experiences that connect innovation, technology, and business.

It’s a meeting point where industry experts, brands, and professionals share insights, ideas, and tools to understand where the graphic industry is headed—and how to prepare for the future.

View the conference program here:

Discover the Conferences of Day 1

Focused on Business Strategies

Wednesday, May 6

* PROGRAM SUBJECT TO CHANGE

13:00 hours

“How to Finance Your Growth”

Ing. Alberto Martínez Rubio

President of AMSOFAC

15:00 hours

“Graphic Industry, Production, and Distribution Through Economic Censuses”

Mtro. Benito Arciniega Castro

INEGI

17:00 hours

“Differentiated Talent: Challenges and Strategies in the Graphic Industry”

Rocio Zendejas

Director, Talent Attraction & Management | HR Business Partner | Change & Transformation Management Formerly: Coca-Cola FEMSA | PepsiCo Foods | Jugos del Valle–Santa Clara | Kraft Foods

Discover the Conferences of Day 2

Focused on Sustainability

Thursday, May 7

* PROGRAM SUBJECT TO CHANGE

12:00 hours

“The Graphic Industry in Mexico: Regulatory Landscape 2026”

Adrián Piñán

General Director and Founding Partner of Certificadora por una Industria Gráfica Sustentable

Adrian Piñan
14:00 hours

“Printing with Purpose: Responsible Supply Chains”

Marcos Burgos

Senior Sustainability Manager for LATAM

14:00 hours

“Printing with Purpose: Responsible Supply Chains”

Eva Fernández

Regional Market Development Manager Latin America
FSC GLOBAL

14:00 hours

“Printing with Purpose: Responsible Supply Chains”

Nicolás Guzmán

Traditional Trade Manager

16:30 hours

“The Future of Value in a Circular Economy: AI and Sustainability in the Graphic Industry”

José Antonio Serrano Gavuzzo

Director of the Specialty in Sustainability and Circular Economy Founder and Director of #LideraUP

18:00 hours

“STANDARDIZE TO COMPETE: THE FUTURE OF FLEXOGRAPHY IN MEXICO”

Martin Maldonado and guests

PRESIDENT OF FTA MEXICO / FLEXSPERT & Specialist in Printing Processes
FTA MEXICO

Discover the Conferences of Day 3

Focused on Innovation

Friday, May 8

* PROGRAM SUBJECT TO CHANGE

12:00 hours

“Beyond the Substrate: Designing the Future at the Intersection of Technology and Nature.”

Patricia Christensen

Packaging, Design & Brand Identity Expert-BD

14:00 hours

“Strategic Investment: The Innovation Map for Future Markets.”

Carlos Soberanes Collado

Founder and Director of the Xponential Lab Secretary of Academic Excellence

16:30 hours

“Welcome to 3D Printing: How to Expand Your Graphic Business into Customization and Smart Objects.”

Alejandro Álvarez

Trainer and Speaker
MEXICO MAKERS

Discover the Conferences of Day 4

Focused on Entrepreneurship

Saturday, May 9

* PROGRAM SUBJECT TO CHANGE

12:00 hours

“Entrepreneurship in Times of Change: Opportunities Where Others See Crisis.”

Juan Antonio De Ávila López

Juan de Ávila

14:00 hours

“Grow My Business: From the Effort of Entrepreneurship to the Possibility of Growth”

José Alberto “FOFA” Arriola Ramella

Businessman and Citizen Participation Advisor at COPARMEX

16:30 hours

“Break Your Limits: Real Strategies for Entrepreneurship Today.”

José Antonio Serrano Gavuzzo

Director of the Specialty in Sustainability and Circular Economy Founder and Director of #LideraUP

President of AMSOFAC

Facebook Twitter Instagram

Ing. Alberto Martínez Rubio

Alberto Martínez Rubio is President of the Mexican Association of Leasing, Credit, and Factoring Companies (AMSOFAC), where he leads one of Mexico’s most robust communities, comprised of leasing companies, financial institutions, and specialists who work every day to support Mexican businesses of all sizes.

As a cornerstone of the association for the 2025–2027 term, Alberto is responsible for enhancing industry intelligence, strengthening engagement with authorities and regulators, and expanding the value proposition for members, through a strategic vision.

Alberto is a distinguished professional with more than 25 years of experience in finance, operations, and management. Since 2006, he has served as Director of Arrenda+, where he has consolidated the company’s operations and expansion, strengthening its market position through innovative financial and commercial strategies. His leadership combines strategic vision with a results-oriented approach and operational efficiency.

Throughout his career, he has held senior management positions at key institutions in the country, leading strategic projects for high-profile multinational companies such as Dow Chemical, Rohm and Haas, and Siemens AG.

Alberto Martínez graduated from the Monterrey Institute of Technology and Higher Education (ITESM) with a degree in Industrial and Systems Engineering, and holds a master’s degree from Harvard University.

About AMSOFAC
For the past five decades, the Mexican Association of Financial Institutions Leasing, Credit, and Factoring (AMSOFAC) is responsible for promoting the financial leasing, operating leases, credit, and factoring in Mexico. Thanks to its network of more than 50 active members, it has established itself as the most influential voice in the non-bank financial intermediary sector, driving the country’s economic growth.

Coordinator of Conceptual Design and Management of Economic Censuses

Facebook Twitter Instagram

Mtro. Benito Arciniega Castro

He is the Coordinator of Conceptual Design and Research in the Economic Census Division at INEGI, where he leads initiatives aimed at strengthening the methodological and conceptual foundations of the statistical instruments used in economic censuses. His work focuses on developing analytical tools to improve the collection, interpretation, and application of economic data at the national level.

She has made a significant contribution to the implementation and promotion of INEGI’s Business Simulator, a useful tool for evaluating business projects. This tool has been used at academic institutions such as the University of Colima. In addition, she has contributed to institutional publications focused on gender and economic issues, providing statistical analyses from an inclusive and equitable perspective.

He holds a bachelor’s degree in Economics from the Autonomous University of Aguascalientes, has completed a specialization in Statistical Process Control offered by the Center for Mathematical Research (CIMAT), and holds a master’s degree in Food Safety, awarded by the Ministry of Public Education (SEP) through the Open and Distance Learning University of Mexico.

Director of Talent Acquisition and Management | HR Business Partner | Transformation and Change Management formerly Coca-Cola FEMSA | PepsiCo Foods | Jugos del Valle-Santa Clara | Kraft Foods

Facebook Twitter Instagram

Rocio Zendejas Trejo

Rocío has over 25 years of experience in various areas of Human Resources, including Talent Acquisition, Talent Management and Development, Training, Change Management, and Organizational and Cultural Transformation, as well as HRBP.

He currently serves as Head of the Mexico-Latin America Talent Acquisition Center of Excellence at Coca-Cola FEMSA. He designs and implements the talent acquisition strategy for corporate roles, executive positions across Latin America, and tech/digital roles required to drive the organization’s digital and technological transformation.

As well as the strategy and management of Talent Incubators (New Generations programs) and Employer Branding initiatives aimed at attracting young, female, and tech/digital talent.

Rocío holds a bachelor’s degree in Business Administration and has earned various certifications in human resources tools and methodologies, change management, and project management, including the Hogan Personality & Leadership Inventories, 360° Assessment, and the Lominger Leadership Competency Model, among others.

Executive Director of CIGRAS

Facebook Twitter Instagram

Adrián Piñán

Adrián Piñán is a Mexican business leader with over 20 years of experience in the printing industry, recognized for his strategic vision in sustainability, innovation, and social impact. Throughout his career, he has driven the transformation of the printing industry toward sustainable and circular economy models in Mexico and Latin America, integrating international standards, ESG metrics, and innovative financial solutions.

He is the CEO and Founding Partner of Certificadora por una Industria Gráfica Sustentable (CIGRAS), where he designed a sustainable management system aligned with ESG guidelines and integrated with ISO 9001, 14001, 31001, and 45001 standards, endorsed by EMA and the IMNC. Under his leadership, the company achieved full traceability, impact quantification, and reverse logistics for graphic materials, resulting in significant reductions in carbon footprint, environmental impact, water consumption, and adverse effects on human well-being.

Adrián is a graduate of the Sustainability Program at the Massachusetts Institute of Technology, where he was honored with the Fyre Hydrant Award for the best impact project. He holds a Master’s degree in International Finance from IEDE Business School in Madrid, with an exchange program at Tongji University in China, as well as a specialization in Taxation from ITAM and a Bachelor’s degree in Business Administration with a minor in Finance from the Universidad Panamericana.

His profile combines financial acumen, technical and regulatory expertise, and operational execution, establishing him as a leader in applied sustainability, the circular economy, and industrial transformation with measurable environmental and social impact

HHGLOBAL

Facebook Twitter Instagram

Marcos Burgos

Industrial Engineer from the UCC and Advertising Specialist from the Fundación Academia de Dibujo Profesional. Master’s degree in Marketing and Sales Management from the Real Centro Universitario María Cristina and EUDE Business School (Spain). MBA from MUST University (FL, USA). Google® Project Management Certificate. Certificate in Creative Leadership from the School of Change (MX). He has over 16 years of experience in shopper marketing, procurement, and B2B sales. Additional studies in consumer behavior and innovation process development. Multilingual: Spanish, English, and Portuguese. His presentations have fostered valuable connections for audiences in Colombia, Mexico, Brazil, Argentina, Peru, and Panama.

International Speaker, University Professor, and Consultant in Marketing, Customer Experience, Creative Leadership, and Sustainable Innovation. In Europe, he worked as a consultant at Emo Insights alongside Elena Alfaro, author and global leader in Customer Experience. Additionally, he served as P.O.P. Business Developer and KAM at Imágenes Gráficas, a leading Colombian company in 360° Graphic Communication with a focus on Retail. Solid experience leading multicultural remote teams in Latin America and Spain, where he has had the opportunity to manage brand visibility and customer experience projects for companies such as Colgate-Palmolive, J&J, Nestlé, Reckitt Benckiser, TQ, Colombina, Harinera del Valle, and La Universal, among others.

He is currently the Senior Sustainability Manager for Latin America at HH Global, the global leader in responsible marketing activation services. In this role, he drives the sustainable innovation agenda at the point of sale for leading global companies such as P&G, Coca-Cola, Unilever, and Diageo, among many others.

FSC Latin America Regional Office

Facebook Twitter Instagram

Eva Fernández

She holds a bachelor’s degree in Business Administration and currently serves as Market Development Manager for Latin America at the Forest Stewardship Council (FSC).

She has also served as Value Chain and Chain of Custody Coordinator at FSC Mexico, leading initiatives to strengthen the traceability and sustainability of forest products in the region.

He has over 20 years of experience in FSC Chain of Custody certification and is recognized for his technical expertise and ability to coordinate key stakeholders throughout the value chains.

For more than a decade, she served as Lead Auditor for the FSC Chain of Custody, actively participating in assessment processes, continuous improvement, and the strengthening of international standards.

I have worked with the Rainforest Alliance for over eight years as Regional Manager for Mexico, where I coordinated FSC Forest Management and Chain of Custody certification, in addition to leading the organization’s policy relations and forestry projects in the country.

From 2018 to 2021, she worked at Preferred by Nature Mexico as a Senior Project Specialist and FSC Chain of Custody Auditor, contributing to the development of strategic projects and providing technical support to forestry companies and organizations.

Traditional Trade Manager

Facebook Twitter Instagram

Nicolás Guzmán

Master’s degree in Innovation Management and International Business Administration, with over 10 years of experience in the pharmaceutical and FMCG industries, focused on integrating innovation, strategy, and sustainability to create responsible value for people, businesses, and the planet.

Pan-American University

Facebook Twitter Instagram

José Antonio Serrano Gavuzzo

A professional with a proven track record as a Country Manager, Head of Sales and Marketing for Latin America, as well as a consultant and professor, with over 20 years of experience in the printing and technology industries. He holds a Master’s degree in Business Administration from IPADE Business School.

Throughout his corporate career, he has developed in-depth expertise in B2B strategies, as well as in building and strengthening business ecosystems and strategic alliances. His experience encompasses comprehensive sales and P&L management, and he is particularly noted for his ability to design and implement go-to-market strategies tailored to various markets in Latin America.

He has led operations with a multicultural and multilingual perspective, reporting to corporate leadership in the United States and globally, while actively promoting diversity and inclusion within cross-functional teams. His comprehensive, customer-centric approach to business has enabled him to successfully take on responsibilities in transformation initiatives, turnaround management, and mergers and acquisitions, making an impact in key areas such as business operations, sales, customer service, and marketing.

He currently works as a strategic advisor and business consultant, as well as a professor and speaker. An entrepreneur and music enthusiast, he is dedicating this phase of his career to driving the transformation of companies and teams through knowledge.

PRESIDENT OF FTA MEXICO / FLEXSPERT & Printing Process Specialist

Facebook Twitter Instagram

Martin Maldonado e invitados

He currently serves as President of FTA Mexico, where he promotes the sector’s development, professionalization, and innovation.

Throughout his career, he has led key areas such as business development, technical sales, public relations, operations, logistics, and technical support, distinguishing himself through his ability to drive growth, build brand awareness, and strengthen strategic partnerships. A professional with over 35 years of experience in the graphic arts industry, including more than 25 years of specialization in flexography, with a proven track record in executive, managerial, and strategic consulting roles.

Packaging, Design & Brand Identity Expert-BD

Facebook Twitter Instagram

Patricia Inés Christensen

With over 34 years of experience in the graphic arts industry, she is an expert in packaging, design, and brand identity, having held art direction positions at KS Promociones, part of the Chilean SALO Group; General Manager, Creative Director, and Account Director for the Latin America region at Dilbrands, part of the Coleman Group; General Manager and Creative Director at Advance Design Center Mexico; Business Developer at SGSco (specializing in prepress); Regional Manager for Pande® (a Brazilian agency) in Mexico, expanding services as a consultant in that market.

Director of Client Services for Latin America at PIGEON brands (a Canadian strategy, branding, and design agency) based in Mexico and expanding into the region from there; Chair of the Training Committee at AMEE and instructor for the Certificate Program in Packaging. She is currently a consultant in design, branding, and packaging, and Director of Client Services for Latin America at PICH.

Patricia Inés Christensen, an Argentine national who has become a naturalized Mexican citizen. Graphic and Advertising Designer, with a certificate in Packaging Technology from the IAE (Argentine Institute of Packaging); Digital Marketing, Public Speaking, Marketing to Win Clients, Emotional Storytelling; a postgraduate degree in Corporate Image from the University of Belgrano in Buenos Aires, Argentina; a diploma in Digitalization, Innovation, and Data in Key Sectors; and a Master’s degree in Communication, Event Management, and PR Qbit, both from ESDEN Business School in Madrid.

Speaker and lecturer at Design Day and at universities such as UNIVER, UAM, UNAM, Fidel Velázquez Technological University, La Salle, and Anahuac, among others; at innovation workshops at consumer goods companies: Danone Group and Colgate Group; Facilitator of workshops with marketing teams and printers; judge in the “Envase Estelar” competition organized by AMEE, in the National Graphic Arts Award Mexico by UILMAC Mexico, Anuaria Mexico, and LatamPack by Veredictas, and in the Avery Dennison “Wine & Spirits Design” competition; judge in the 2023 Vitro Design Competition, the 2023 Innovation Award by the Food Tech Summit & Expo, and Anuaria Mexico 2023, organized by Veredictas International.

Speaker at events such as: Expopack as part of the AMEE conference series, Espacio Anidigraf, LabelPack, FoodPack Summit 2019 and 2022, Empaques Inteligentes 2021 in collaboration with the Jalisco State Government, Evia 2021, at the 2022 Corrugated Cardboard Congress organized by AICC Mexico, and speaker at Expográfica 2022 and 2024. Branding & design coaching and workshops in these areas for companies; and speaker at “Shaping The Future of Packaging” by Sun Digital and HP Indigo, in Mexico City and Monterrey.

Throughout his career, he has held various regional posts in Paraguay, Brazil, Chile, Mexico, and Peru, in addition to his native Argentina. He currently works with them.

Pan-American University

Facebook Twitter Instagram

Carlos Soberanes Collado-

A professional specializing in innovation, entrepreneurship, and talent development, with experience as a consultant, academic, and project leader in the educational, social, and technological fields.

He currently works at the Universidad Panamericana, where he serves as Director of the Innovation and Design Engineering program and as a professor of Leadership, fostering the development of professionals capable of generating creative solutions with real-world impact. He also coordinates Xponential Lab, an entrepreneurship program focused on developing technology-based initiatives.

Throughout his career, he has worked with companies, governments, and social organizations to design and implement people-centered projects, distinguishing himself through his strategic approach and his ability to spark innovation processes with a sustainable impact.

Trainer and Speaker

Facebook Twitter Instagram

Alejandro Álvarez

Alejandro Álvarez is a specialist in additive manufacturing and 3D printing applied to commercial and industrial contexts, with a proven track record in the strategic implementation of these technologies as tools for innovation, customization, and value creation for brands and businesses. Since 2023, he has been actively involved in the professional 3D printing ecosystem, developing solutions focused on optimizing production processes, functional prototyping, and visual communication.

He serves as a trainer and speaker at México Makers, where he has played a key role in training specialized talent, providing technical consulting to companies, and promoting additive manufacturing in the creative, commercial, and industrial sectors. His experience includes delivering lectures, workshops, and seminars to audiences of up to 600 people, and he is known for his ability to translate complex technical concepts into practical, accessible, and cost-effective applications.

He has led the management and operation of 3D printing labs, overseeing everything from the strategic selection of materials and technologies to the design of parts based on Design for Additive Manufacturing (DfAM) principles, with an emphasis on efficiency, functionality, and commercial viability. Their professional approach integrates 3D printing as a key resource for experiential marketing, product customization, the development of sales prototypes, and innovative point-of-sale solutions.

Recognized for his ability to bridge technology, creativity, and business, Alejandro promotes the use of 3D printing as a real competitive advantage, aligned with current market needs and brand communication.

Juan de Ávila

Facebook Twitter Instagram

Juan Antonio De Ávila López

Juan De Ávila is a technology and finance analyst, speaker, and opinion leader with a strong presence across traditional media and digital platforms. He appears daily on the Luz Noticias newscast through the segment “La Gente Dice,” where he analyzes topics related to economics, politics, and current events, and also hosts his weekly segment “Miércoles de Tecnología.”

With a social media following of hundreds of thousands, Juan has established himself as a leading figure in financial education in Mexico, known for his practical and approachable style that encourages people to transition from savers to investors.

He has collaborated with financial institutions such as the GBM, participating in official stock market training programs, and has led in-person and online workshops where he teaches people how to invest from scratch in instruments such as the S&P 500.

He currently also serves as Commercial Director of Ventti.mx, an electronic invoicing point-of-sale platform recognized for its user-friendliness in Mexico.

His appearances in traditional media include radio and television, with appearances alongside figures such as Jordi Rosado on shows like *Miembros al Aire*, as well as collaborations on Globo FM with Bazooka Joe and Mariana Ochoa, where he hosts a segment focused on personal finance.

Additionally, he appears on the podcast “Hágale como quiera,” where, alongside other hosts, he discusses current events, business, and lifestyle topics with a direct and authentic approach.

Their mission is clear: to make financial information accessible to everyone and to show that investing isn’t just for experts or people with a lot of money, but for anyone who wants to take control of their financial future.

From the challenge of starting a business to the opportunity for growth

Facebook Twitter Instagram

From the challenge of starting a business to the opportunity for growth

Crece Mi Negocio is an AI-powered digital platform focused on driving the growth of micro, small, and medium-sized businesses in Mexico. Its goal is to provide access to tools, knowledge, and strategic connections that enable businesses to make better decisions and scale sustainably.

Through an ecosystem that integrates diagnostics, training, and smart networking, the platform connects companies with key partners, strengthening their competitiveness and growth in an increasingly digital environment.

President of AMSOFAC

Facebook Twitter Instagram

Ing. Alberto Martínez Rubio

Alberto Martínez Rubio is President of the Mexican Association of Leasing, Credit, and Factoring Companies (AMSOFAC), where he leads one of Mexico’s most robust communities, comprised of leasing companies, financial institutions, and specialists who work every day to support Mexican businesses of all sizes.

As a cornerstone of the association for the 2025–2027 term, Alberto is responsible for enhancing industry intelligence, strengthening engagement with authorities and regulators, and expanding the value proposition for members, through a strategic vision.

Alberto is a distinguished professional with more than 25 years of experience in finance, operations, and management. Since 2006, he has served as Director of Arrenda+, where he has consolidated the company’s operations and expansion, strengthening its market position through innovative financial and commercial strategies. His leadership combines strategic vision with a results-oriented approach and operational efficiency.

Throughout his career, he has held senior management positions at key institutions in the country, leading strategic projects for high-profile multinational companies such as Dow Chemical, Rohm and Haas, and Siemens AG.

Alberto Martínez graduated from the Monterrey Institute of Technology and Higher Education (ITESM) with a degree in Industrial and Systems Engineering, and holds a master’s degree from Harvard University.

About AMSOFAC
For the past five decades, the Mexican Association of Financial Institutions Leasing, Credit, and Factoring (AMSOFAC) is responsible for promoting the financial leasing, operating leases, credit, and factoring in Mexico. Thanks to its network of more than 50 active members, it has established itself as the most influential voice in the non-bank financial intermediary sector, driving the country’s economic growth.

Coordinator of Conceptual Design and Management of Economic Censuses

Facebook Twitter Instagram

Mtro. Benito Arciniega Castro

He is the Coordinator of Conceptual Design and Research in the Economic Census Division at INEGI, where he leads initiatives aimed at strengthening the methodological and conceptual foundations of the statistical instruments used in economic censuses. His work focuses on developing analytical tools to improve the collection, interpretation, and application of economic data at the national level.

She has made a significant contribution to the implementation and promotion of INEGI’s Business Simulator, a useful tool for evaluating business projects. This tool has been used at academic institutions such as the University of Colima. In addition, she has contributed to institutional publications focused on gender and economic issues, providing statistical analyses from an inclusive and equitable perspective.

He holds a bachelor’s degree in Economics from the Autonomous University of Aguascalientes, has completed a specialization in Statistical Process Control offered by the Center for Mathematical Research (CIMAT), and holds a master’s degree in Food Safety, awarded by the Ministry of Public Education (SEP) through the Open and Distance Learning University of Mexico.

Director of Talent Acquisition and Management | HR Business Partner | Transformation and Change Management formerly Coca-Cola FEMSA | PepsiCo Foods | Jugos del Valle-Santa Clara | Kraft Foods

Facebook Twitter Instagram

Rocio Zendejas Trejo

Rocío has over 25 years of experience in various areas of Human Resources, including Talent Acquisition, Talent Management and Development, Training, Change Management, and Organizational and Cultural Transformation, as well as HRBP.

He currently serves as Head of the Mexico-Latin America Talent Acquisition Center of Excellence at Coca-Cola FEMSA. He designs and implements the talent acquisition strategy for corporate roles, executive positions across Latin America, and tech/digital roles required to drive the organization’s digital and technological transformation.

As well as the strategy and management of Talent Incubators (New Generations programs) and Employer Branding initiatives aimed at attracting young, female, and tech/digital talent.

Rocío holds a bachelor’s degree in Business Administration and has earned various certifications in human resources tools and methodologies, change management, and project management, including the Hogan Personality & Leadership Inventories, 360° Assessment, and the Lominger Leadership Competency Model, among others.

Executive Director of CIGRAS

Facebook Twitter Instagram

Adrián Piñán

Adrián Piñán is a Mexican business leader with over 20 years of experience in the printing industry, recognized for his strategic vision in sustainability, innovation, and social impact. Throughout his career, he has driven the transformation of the printing industry toward sustainable and circular economy models in Mexico and Latin America, integrating international standards, ESG metrics, and innovative financial solutions.

He is the CEO and Founding Partner of Certificadora por una Industria Gráfica Sustentable (CIGRAS), where he designed a sustainable management system aligned with ESG guidelines and integrated with ISO 9001, 14001, 31001, and 45001 standards, endorsed by EMA and the IMNC. Under his leadership, the company achieved full traceability, impact quantification, and reverse logistics for graphic materials, resulting in significant reductions in carbon footprint, environmental impact, water consumption, and adverse effects on human well-being.

Adrián is a graduate of the Sustainability Program at the Massachusetts Institute of Technology, where he was honored with the Fyre Hydrant Award for the best impact project. He holds a Master’s degree in International Finance from IEDE Business School in Madrid, with an exchange program at Tongji University in China, as well as a specialization in Taxation from ITAM and a Bachelor’s degree in Business Administration with a minor in Finance from the Universidad Panamericana.

His profile combines financial acumen, technical and regulatory expertise, and operational execution, establishing him as a leader in applied sustainability, the circular economy, and industrial transformation with measurable environmental and social impact

HHGLOBAL

Facebook Twitter Instagram

Marcos Burgos

Industrial Engineer from the UCC and Advertising Specialist from the Fundación Academia de Dibujo Profesional. Master’s degree in Marketing and Sales Management from the Real Centro Universitario María Cristina and EUDE Business School (Spain). MBA from MUST University (FL, USA). Google® Project Management Certificate. Certificate in Creative Leadership from the School of Change (MX). He has over 16 years of experience in shopper marketing, procurement, and B2B sales. Additional studies in consumer behavior and innovation process development. Multilingual: Spanish, English, and Portuguese. His presentations have fostered valuable connections for audiences in Colombia, Mexico, Brazil, Argentina, Peru, and Panama.

International Speaker, University Professor, and Consultant in Marketing, Customer Experience, Creative Leadership, and Sustainable Innovation. In Europe, he worked as a consultant at Emo Insights alongside Elena Alfaro, author and global leader in Customer Experience. Additionally, he served as P.O.P. Business Developer and KAM at Imágenes Gráficas, a leading Colombian company in 360° Graphic Communication with a focus on Retail. Solid experience leading multicultural remote teams in Latin America and Spain, where he has had the opportunity to manage brand visibility and customer experience projects for companies such as Colgate-Palmolive, J&J, Nestlé, Reckitt Benckiser, TQ, Colombina, Harinera del Valle, and La Universal, among others.

He is currently the Senior Sustainability Manager for Latin America at HH Global, the global leader in responsible marketing activation services. In this role, he drives the sustainable innovation agenda at the point of sale for leading global companies such as P&G, Coca-Cola, Unilever, and Diageo, among many others.

FSC Latin America Regional Office

Facebook Twitter Instagram

Eva Fernández

She holds a bachelor’s degree in Business Administration and currently serves as Market Development Manager for Latin America at the Forest Stewardship Council (FSC).

She has also served as Value Chain and Chain of Custody Coordinator at FSC Mexico, leading initiatives to strengthen the traceability and sustainability of forest products in the region.

He has over 20 years of experience in FSC Chain of Custody certification and is recognized for his technical expertise and ability to coordinate key stakeholders throughout the value chains.

For more than a decade, she served as Lead Auditor for the FSC Chain of Custody, actively participating in assessment processes, continuous improvement, and the strengthening of international standards.

I have worked with the Rainforest Alliance for over eight years as Regional Manager for Mexico, where I coordinated FSC Forest Management and Chain of Custody certification, in addition to leading the organization’s policy relations and forestry projects in the country.

From 2018 to 2021, she worked at Preferred by Nature Mexico as a Senior Project Specialist and FSC Chain of Custody Auditor, contributing to the development of strategic projects and providing technical support to forestry companies and organizations.

Traditional Trade Manager

Facebook Twitter Instagram

Nicolás Guzmán

Master’s degree in Innovation Management and International Business Administration, with over 10 years of experience in the pharmaceutical and FMCG industries, focused on integrating innovation, strategy, and sustainability to create responsible value for people, businesses, and the planet.

Pan-American University

Facebook Twitter Instagram

José Antonio Serrano Gavuzzo

A professional with a proven track record as a Country Manager, Head of Sales and Marketing for Latin America, as well as a consultant and professor, with over 20 years of experience in the printing and technology industries. He holds a Master’s degree in Business Administration from IPADE Business School.

Throughout his corporate career, he has developed in-depth expertise in B2B strategies, as well as in building and strengthening business ecosystems and strategic alliances. His experience encompasses comprehensive sales and P&L management, and he is particularly noted for his ability to design and implement go-to-market strategies tailored to various markets in Latin America.

He has led operations with a multicultural and multilingual perspective, reporting to corporate leadership in the United States and globally, while actively promoting diversity and inclusion within cross-functional teams. His comprehensive, customer-centric approach to business has enabled him to successfully take on responsibilities in transformation initiatives, turnaround management, and mergers and acquisitions, making an impact in key areas such as business operations, sales, customer service, and marketing.

He currently works as a strategic advisor and business consultant, as well as a professor and speaker. An entrepreneur and music enthusiast, he is dedicating this phase of his career to driving the transformation of companies and teams through knowledge.

PRESIDENT OF FTA MEXICO / FLEXSPERT & Printing Process Specialist

Facebook Twitter Instagram

Martin Maldonado e invitados

He currently serves as President of FTA Mexico, where he promotes the sector’s development, professionalization, and innovation.

Throughout his career, he has led key areas such as business development, technical sales, public relations, operations, logistics, and technical support, distinguishing himself through his ability to drive growth, build brand awareness, and strengthen strategic partnerships. A professional with over 35 years of experience in the graphic arts industry, including more than 25 years of specialization in flexography, with a proven track record in executive, managerial, and strategic consulting roles.

Packaging, Design & Brand Identity Expert-BD

Facebook Twitter Instagram

Patricia Inés Christensen

With over 34 years of experience in the graphic arts industry, she is an expert in packaging, design, and brand identity, having held art direction positions at KS Promociones, part of the Chilean SALO Group; General Manager, Creative Director, and Account Director for the Latin America region at Dilbrands, part of the Coleman Group; General Manager and Creative Director at Advance Design Center Mexico; Business Developer at SGSco (specializing in prepress); Regional Manager for Pande® (a Brazilian agency) in Mexico, expanding services as a consultant in that market.

Director of Client Services for Latin America at PIGEON brands (a Canadian strategy, branding, and design agency) based in Mexico and expanding into the region from there; Chair of the Training Committee at AMEE and instructor for the Certificate Program in Packaging. She is currently a consultant in design, branding, and packaging, and Director of Client Services for Latin America at PICH.

Patricia Inés Christensen, an Argentine national who has become a naturalized Mexican citizen. Graphic and Advertising Designer, with a certificate in Packaging Technology from the IAE (Argentine Institute of Packaging); Digital Marketing, Public Speaking, Marketing to Win Clients, Emotional Storytelling; a postgraduate degree in Corporate Image from the University of Belgrano in Buenos Aires, Argentina; a diploma in Digitalization, Innovation, and Data in Key Sectors; and a Master’s degree in Communication, Event Management, and PR Qbit, both from ESDEN Business School in Madrid.

Speaker and lecturer at Design Day and at universities such as UNIVER, UAM, UNAM, Fidel Velázquez Technological University, La Salle, and Anahuac, among others; at innovation workshops at consumer goods companies: Danone Group and Colgate Group; Facilitator of workshops with marketing teams and printers; judge in the “Envase Estelar” competition organized by AMEE, in the National Graphic Arts Award Mexico by UILMAC Mexico, Anuaria Mexico, and LatamPack by Veredictas, and in the Avery Dennison “Wine & Spirits Design” competition; judge in the 2023 Vitro Design Competition, the 2023 Innovation Award by the Food Tech Summit & Expo, and Anuaria Mexico 2023, organized by Veredictas International.

Speaker at events such as: Expopack as part of the AMEE conference series, Espacio Anidigraf, LabelPack, FoodPack Summit 2019 and 2022, Empaques Inteligentes 2021 in collaboration with the Jalisco State Government, Evia 2021, at the 2022 Corrugated Cardboard Congress organized by AICC Mexico, and speaker at Expográfica 2022 and 2024. Branding & design coaching and workshops in these areas for companies; and speaker at “Shaping The Future of Packaging” by Sun Digital and HP Indigo, in Mexico City and Monterrey.

Throughout his career, he has held various regional posts in Paraguay, Brazil, Chile, Mexico, and Peru, in addition to his native Argentina. He currently works with them.

Pan-American University

Facebook Twitter Instagram

Carlos Soberanes Collado-

A professional specializing in innovation, entrepreneurship, and talent development, with experience as a consultant, academic, and project leader in the educational, social, and technological fields.

He currently works at the Universidad Panamericana, where he serves as Director of the Innovation and Design Engineering program and as a professor of Leadership, fostering the development of professionals capable of generating creative solutions with real-world impact. He also coordinates Xponential Lab, an entrepreneurship program focused on developing technology-based initiatives.

Throughout his career, he has worked with companies, governments, and social organizations to design and implement people-centered projects, distinguishing himself through his strategic approach and his ability to spark innovation processes with a sustainable impact.

Trainer and Speaker

Facebook Twitter Instagram

Alejandro Álvarez

Alejandro Álvarez is a specialist in additive manufacturing and 3D printing applied to commercial and industrial contexts, with a proven track record in the strategic implementation of these technologies as tools for innovation, customization, and value creation for brands and businesses. Since 2023, he has been actively involved in the professional 3D printing ecosystem, developing solutions focused on optimizing production processes, functional prototyping, and visual communication.

He serves as a trainer and speaker at México Makers, where he has played a key role in training specialized talent, providing technical consulting to companies, and promoting additive manufacturing in the creative, commercial, and industrial sectors. His experience includes delivering lectures, workshops, and seminars to audiences of up to 600 people, and he is known for his ability to translate complex technical concepts into practical, accessible, and cost-effective applications.

He has led the management and operation of 3D printing labs, overseeing everything from the strategic selection of materials and technologies to the design of parts based on Design for Additive Manufacturing (DfAM) principles, with an emphasis on efficiency, functionality, and commercial viability. Their professional approach integrates 3D printing as a key resource for experiential marketing, product customization, the development of sales prototypes, and innovative point-of-sale solutions.

Recognized for his ability to bridge technology, creativity, and business, Alejandro promotes the use of 3D printing as a real competitive advantage, aligned with current market needs and brand communication.

Juan de Ávila

Facebook Twitter Instagram

Juan Antonio De Ávila López

Juan De Ávila is a technology and finance analyst, speaker, and opinion leader with a strong presence across traditional media and digital platforms. He appears daily on the Luz Noticias newscast through the segment “La Gente Dice,” where he analyzes topics related to economics, politics, and current events, and also hosts his weekly segment “Miércoles de Tecnología.”

With a social media following of hundreds of thousands, Juan has established himself as a leading figure in financial education in Mexico, known for his practical and approachable style that encourages people to transition from savers to investors.

He has collaborated with financial institutions such as the GBM, participating in official stock market training programs, and has led in-person and online workshops where he teaches people how to invest from scratch in instruments such as the S&P 500.

He currently also serves as Commercial Director of Ventti.mx, an electronic invoicing point-of-sale platform recognized for its user-friendliness in Mexico.

His appearances in traditional media include radio and television, with appearances alongside figures such as Jordi Rosado on shows like *Miembros al Aire*, as well as collaborations on Globo FM with Bazooka Joe and Mariana Ochoa, where he hosts a segment focused on personal finance.

Additionally, he appears on the podcast “Hágale como quiera,” where, alongside other hosts, he discusses current events, business, and lifestyle topics with a direct and authentic approach.

Their mission is clear: to make financial information accessible to everyone and to show that investing isn’t just for experts or people with a lot of money, but for anyone who wants to take control of their financial future.

From the challenge of starting a business to the opportunity for growth

Facebook Twitter Instagram

From the challenge of starting a business to the opportunity for growth

Crece Mi Negocio is an AI-powered digital platform focused on driving the growth of micro, small, and medium-sized businesses in Mexico. Its goal is to provide access to tools, knowledge, and strategic connections that enable businesses to make better decisions and scale sustainably.

Through an ecosystem that integrates diagnostics, training, and smart networking, the platform connects companies with key partners, strengthening their competitiveness and growth in an increasingly digital environment.